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4 Steps to Create SEO Optimized Articles That Rank

Have you ever wanted to write articles that appear at the top of Google search results and attract a steady stream of organic traffic? Well, you are in the right place. In this in-depth article, I'll walk you through 4 key steps to creating high-quality SEO content that will help you climb the search engine rankings without having to spend a dime. The good news is that SEO isn't as complicated as you might think, and after following this guide, you'll be armed with the knowledge you need to create successful content.

What is an SEO Optimized Article?
Before we dive into the details of the 4 key steps, it's important to have a clear understanding of what exactly "SEO-optimized article" means. Simply put, an SEO optimized article is a type of content designed to rank well on search engines like Google and Bing. This process involves tailoring your article to human search intentions and optimizing it to suit search engine algorithms.

Step 1: Master Your Keyword Research
The first crucial step to creating a successful SEO article is keyword research. Choosing the right keywords will largely determine the success or failure of your article.

1. Understand Your Audience Journey

Keywords are not all the same. People who use search engines typically go through three main stages: awareness, consideration and decision.

Awareness Phase: During this phase, people seek information to better understand the problems or challenges they are facing. In this case, keywords like "how to" are more suitable for article titles.

Consideration Phase: In the consideration phase, people are trying to compare different options or solutions. Here, keywords like “comparison between products X and Y” or “best options for…” are relevant.

Decision Phase: This phase involves action-directed keywords, such as “buy product X online” or “where to buy product Y”. People at this stage are ready to make a purchasing decision.

2. Generate Keyword Ideas

Keyword research may seem complicated, but there are several resources and tools at your disposal. While premium tools like Ahrefs and SEMrush are excellent, there are also free tools that can do a good job. When choosing keywords to focus on, try to favor long-tail keywords with good search volume and low competition.

3. Evaluate Search Intent

Understanding search intent is critical to SEO success. For example, if you're targeting a keyword like "blog writing tips," look at the results of top competitors. Often, these results will contain relevant keywords and follow a certain format. In this case, the search intent suggests a “how-to” and “tip list” approach. Make sure your article reflects this search intent.

4. Rate the Difficulty of Keywords

To evaluate the competitiveness of a keyword, you can use SEO analysis tools like Ahrefs. These tools provide information on competition, domain strength, and overall keyword difficulty. Try to identify keywords with good search volume and low difficulty to maximize your chances of ranking well.

Step 2: Understand On Page SEO
On Page SEO refers to the optimization of the content within the article itself. This aspect of SEO concerns all the elements that directly influence your content and its visibility in search engines.

1. Conduct an On Page Search

To optimize your content, it's critical to understand how the top three search results for your target keyword are structured and written. Start by carefully studying top competitors and identify gaps in their items.

2. Apply Copywriting Techniques

Since most online users tend to scan articles quickly, it is essential to write in a clear and accessible manner. The AIDA model (Attention, Interest, Desire, Action) is a widely used copywriting technique:

Attention: Capture your audience's attention with impactful information.

Interest: Understand your audience's problems or challenges to keep them interested.

Wish: Offer solutions and benefits that your item can provide.

Action: Prompt your audience to take specific actions, such as sharing the article or subscribing to your newsletter.

3. How to Use GPT Chat for Successful Content

GPT Chat and other virtual assistants can be useful tools for generating initial drafts of articles. However, for more in-depth content that requires some expertise, it is important to complete and review the content generated by these tools. Make sure you provide clear guidance to the virtual assistant by including the target keywords and key topics of your article.

Step 3: Explore Off Page SEO
Off Page SEO focuses on activities outside of your website to build authority and branding. This is especially important if you're trying to rank for competitive keywords. One of the key aspects of Off Page SEO is building quality backlinks.

1. Different Ways to Create Backlinks

There are several strategies for getting high-quality backlinks. Some of the most common methods include creating comprehensive guides, producing engaging visual content, publishing original research in your industry, creating free templates or tools, and searching the web for broken links. One of the best-known techniques for getting quality backlinks is creating detailed, useful content that attracts natural links from other websites.

2. Email Outreach Guide

When you reach out to other websites to get backlinks, it's important to write personalized outreach emails. Avoid sending generic messages and instead mention the recipient's name, appreciate their work, explain why you are a good guest, and highlight the mutual benefits of the article. Personalization is the key to getting positive responses.

3. Backlink Competition Analysis

Analyzing your competitors' backlinks can reveal link building opportunities. Tools like Ahrefs and SEMrush help you discover websites linking to your competitors. This is an effective strategy for identifying potential websites that are willing to link to your content as well.

Step 4: Learn about Technical SEO
Technical SEO concerns the technical optimization of your website in order to favor indexing and crawling by search engines. This aspect of SEO improves accessibility and user experience.

1. Technical SEO tools

To optimize the technical aspects of your website, you can rely on tools such as Google Search Console, Screaming Frog, SEMrush and Ahrefs. These tools help identify issues like broken links, slow loading pages, mobile compatibility issues, and more.

2. Technical SEO Best Practices

Technical SEO involves optimizing elements such as the robots.txt file, schema markup, canonical tags, and adopting HTTPS for a secure connection. These elements contribute to the accessibility and quality of your website.

3. Explanation of Web Audits

Conducting periodic audits of your website is essential. These audits can reveal errors or technical issues that could impact your website's SEO performance. Some experts recommend performing audits every six months, while others suggest doing so more frequently. The frequency of audits largely depends on the size and complexity of your website.


SEO is a constantly evolving field, and search engine algorithms change regularly. The comprehensive guide I've provided is just an introduction to a world of knowledge and tactics you can explore. Despite concerns about how AI may impact SEO, it's important to point out that SEO is not going away. It will remain crucial for driving organic traffic to your website. The only key is to understand it in depth and apply the right strategies.

If you are interested in learning more about SEO, I invite you to follow my next articles. I will present further insights on these topics in the coming weeks. Remember that SEO is a discipline that requires constant learning and adaptation, but positive results can make all the difference to the success of your website and online business.

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