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The 5 best free SEO tools

In the vast landscape of search engine optimization, the availability of appropriate tools often comes as a luxury, with prices starting at $99 per month. Special attention is required in view of the fact that there is an SEO tool that offers its cheapest version at just $12-15.

This figure could still be considerable for marketers in developing countries. In a context where India hosts one of the largest communities of digital marketers in the world, the issue of accessibility becomes crucial.

However, free alternatives exist, and in this essay we will take a closer look at the top 5 free keyword research tools.

ChatGPT and Bard

Answer the Public

Google Free Tools



Without further ado, we will dive into the details of each of these tools, examining their advantages and disadvantages while sharing opinions and tips that can make the researcher's journey more fruitful.

From Worst to Best: Free SEO Tools

Let's start with the least favorite.

1. ChatGPT and Bard

Unexpectedly, chat AI emerges as a possible keyword research tool. Its strength lies in offering instant suggestions based on user requests. However, the quality of the results is closely related to the quality of the request made.


Ideal for generating ideas for blog posts.


Lack of precise metrics.

Keywords tend to be too general.

Tips: Chat AI is primarily effective at brainstorming topics for blog posts and discovering all keywords related to the main keyword.

2. Answer the Public

This tool excels at discovering longer, more specific keywords, collating them in the form of questions and providing an in-depth understanding of user intent.


Focus on long-tail keywords.

Helps understand user intent.


It may lack depth for a comprehensive search.

Tips: Especially useful for uncovering questions about your product and identifying potential customer challenges.

3. Google Free Tools

Google offers several features for keyword research, including Keyword Planner, Google Trends, Google Autocomplete, Google People Also Ask (PAA), and Google Related Searches.


Inaccurate metrics.

Limited insights into user intent.


Suitable for those who write as a hobby or manage a news site.

Useful for generating subthemes and cluster pages.

4. Ahrefs

Ahrefs presents itself as a complete tool, standing out for its pleasant user interface and the availability of numerous free tools.


Packed with features, even in the free version.


It doesn't seem to have any disadvantages, especially considering that it's free.

Tips: The combination of various free tools provides an experience comparable to that of paid tools.

5. SEMrush

The God of SEO tools, SEMrush, offers an impressive range of features, even in the free version.


Requires creating an account.

Tips: Using the "Keyword Magic Tool" allows you to refine your search and discover keywords with low difficulty.


Choosing the right SEO tool depends on your specific needs. For those starting out or writing as a hobby, Google's free tools may be enough. For advanced features, Ahrefs and SEMrush stand out, each with their own strengths. Experimenting with these tools is essential to identify the one that best suits your needs.

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