top of page
Worker with Ladder

Rediscovering Networking: A New and Personal Approach

Introduction to Modern Networking

In the digital age, with platforms like LinkedIn boasting thousands of connections per individual, a fundamental question emerges: what truly constitutes an effective network? Contrary to common perception, network size is not synonymous with effectiveness. This article explores a new vision of networking, shifting the focus from quantity to quality of connections.

Why is Networking Often Viewed Negatively?

For many, networking evokes feelings of discomfort, almost as if it were a forced and inauthentic activity. This perception often comes from a one-way approach: the idea that networking only serves to build a network for future benefits. This vision, in addition to seeming insincere, does not reflect the real potential of a network of contacts.

The True Value of Networking

The key to a more balanced view of networking is understanding that it's not just about receiving, but also about giving. Viewing networking as an opportunity for mutual exchange, where both parties can benefit, turns this activity into a more natural and rewarding process.

How to Change Your Perspective on Networking

To change your approach to networking, it's critical to think not only about what you can achieve, but also how you can contribute. This change in mentality not only makes networking more rewarding, but also guides you in choosing the networks best suited to your skills and interests.

The Network: Not Just Numbers, But Significant Connections

A network of contacts is not measured only in numbers, but in the quality of the relationships established. It is important to reflect on the frequency and nature of interactions to determine the true value of each connection. Less frequent relationships tend to fade over time, while more regular ones are often the most significant.


Why Build a Network?

Beyond the obvious career opportunities, a diverse network offers the chance to interact with people from different backgrounds, broadening your view of the world. These interactions can also increase exposure to new opportunities, making the person seemingly more "lucky."

Insights and Strategies for Effective Networking

Access rather than Number: A small but high-quality network can provide access to valuable information and opportunities.

Intentionality: Building and maintaining a network requires deliberate and focused effort.

Getting better at “Cold Calling”: Expanding beyond your current network requires the initiative to introduce yourself and make new contacts.

Give Before Asking: Build trust and value before making requests.

Increase Your Value: The more value you offer, the less effort is required to maintain your network.

Network Maintenance: A dynamic network requires constant maintenance to avoid decline.



Re-evaluating networking as a two-way process of exchange and contribution can transform an often negatively perceived activity into an enriching and productive experience. A network built on meaningful, reciprocal relationships offers long-term benefits, both personally and professionally.

bottom of page