How the use of social media ads has changed in 2023 and the trends for 2024

The use of advertising in social media is constantly evolving. In 2023, we've seen a number of significant changes in how businesses use this marketing channel.

First, we've seen an increase in the use of video ads. Videos are an effective way to capture users' attention and tell a story. In 2023, businesses have begun using video more strategically to achieve their marketing goals.

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Secondly, we have seen an increase in the use of personalized advertising. Companies are using data to create ads that are more relevant to individual users. This can help improve the effectiveness of ads and generate better results.

Third, we've seen an increase in the use of experience-focused ads. Companies are creating ads that are more engaging and fun for users. This can help create a stronger bond with the brand and generate greater engagement.

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The trends of 2024

These trends are expected to continue growing in 2024. Here are some trends to keep an eye on:

The use of video advertising will continue to grow. Videos will be increasingly important for companies that want to reach their audiences online.

The use of personalized advertising will continue to grow. Companies will continue to use data to create more relevant and targeted ads.

The use of experience-focused ads will continue to grow. Companies will continue to create ads that are more engaging and fun for users.

 

How to use social media ads in 2024

If you're looking to use social media ads in 2024, here are some tips:

Focus on videos. Videos are an effective way to capture users' attention and tell a story.

Personalize your ads. Use data to create ads that are more relevant to your marketing goals.

Create ads that are engaging and fun. Users are more likely to interact with ads that are engaging and fun.

 

Consulting Ad Hoc can help you

Consulting Ad Hoc is a digital marketing agency specializing in ecommerce. We can help you create a social media advertising strategy that is effective and aligned with your marketing objectives.

We offer a wide range of online marketing services, including:

Search Engine Optimization (SEO)

Creation of websites and e-commerce

Social media management

Email marketing

Online advertising

If you are looking for a way to improve your online business, contact Consulting Ad Hoc today.

 

Conclusion

Using social media ads is an effective way to reach your audience online and achieve your marketing goals. By following the trends and tips above, you can create a social media advertising strategy that is effective and aligned with your goals.