top of page
Worker with Ladder

Let's reveal the Power of Repetition in Marketing: The 7 Exposure Rule

Can we agree that the number seven (7) is truly special? From being considered a good luck charm to being incorporated into movie titles, seven stands out uniquely among other numbers.

This fascination is also reflected in the field of marketing, where "the 7 exposure rule" has been an established practice for almost a century. And the surprising reality is that, despite rapid technological advances, this rule continues to be relevant today. How is it possible?

The Science Behind the 7 Exposure Rule in Marketing

The 7 Exposure Rule is a marketing practice that requires companies to expose their products or services to their target audience seven times. The idea behind this rule is that repeatedly exposing a product or service to potential customers predisposes them to purchase.

While the number seven is not a magic number, many companies have proven the effectiveness of this tactic. By displaying your product or service multiple times, you have a better chance of maximizing its visibility, thus increasing your chances of getting sales.

The Benefits of the 7 Exposure Rule in Marketing

This rule offers a number of significant advantages for companies:

Improved brand awareness: By repeatedly exposing your product to the public, you can significantly increase your brand awareness and recognition.

Differentiation from the competition: Continuous exposure of your product helps your brand stand out among competitors.

Increased likelihood of action: Repeating your message increases the likelihood that your audience will take a desired action, such as a purchase or subscription.

Valuable feedback from the public: Each exposure can generate feedback from potential customers, providing you with useful information to improve your product or service.

Address diverse needs and offer solutions: By using various marketing platforms, you can address your customers' needs from different perspectives and provide targeted solutions.


Seven Best Practices to Follow

To successfully practice the 7 Exposure Rule, consider these seven best practices:

Understand your audience: Segment your target audience to make informed decisions about choosing the most suitable channels and communication methods to promote your product.

Study the competition: Analyze your competitors' strategy for inspiration regarding the channels and content used to reach customers.

Diversify communication methods: Use different communication methods to address your audience's needs in varied ways and offer effective solutions.

Invest in quality: Focus on the quality of your marketing content rather than quantity. Valuable content is more persuasive than purely promotional content.

Make connections: Leverage the digital environment to connect with your audience through comments, direct messages, emails and more. This can help you improve your marketing strategy and products.

Use analytics: Monitor performance to understand which platforms and methods generate the best results. Focus on metrics like views, engagement and conversion rates.

Express Gratitude: Show appreciation for the customer's interaction. Thank customers for their interest and consider offering incentives or rewards to encourage return business.


In conclusion, the 7 exposure rule is a lasting marketing strategy that can still bring positive results today, thanks to the different opportunities offered by the digital age. Use it across channels like social media, email marketing, TV advertising and paid ads to maximize the effectiveness of your marketing strategy. By incorporating this rule wisely, you can only benefit from the growth of your business.

bottom of page